The Edward blog
What's working right now for the small businesses using Edward — and the patterns we see across hundreds of sites.
Plumbers, cleaners, electricians and other service-area businesses can pass Google's video verification without a shop. Here's what to film, in what order, and what gets videos rejected.
Simonas Petkevicius
Google is showing view counts on Business Profile posts again, more than three years after it took them away. Here's where to find them, what they leave out, and a simple way to put them to work.
Simonas Petkevicius
The five guides ranking for 'SEO trends 2026' mostly agree. So do the people in the trenches. Here's the real consensus, the data behind it, and what to do this year.
Simonas Petkevicius
The grey text in your address bar isn't a bug, and it isn't a virus. It's the most valuable real estate in your customer's day. Here's what it means, how to fix it, and why your business should care.
Simonas Petkevicius
Three concrete shifts in how Google ranks pages since AI Overviews launched — and what to do about each.
Simonas Petkevicius
A look under the hood at how we score keyword opportunities — and the four filters that kill most 'good' ideas.
Simonas Petkevicius