Privacy Policy

Last updated: May 29, 2026

1. Introduction

Estatescope, MB operates Edward, an AI SEO platform that helps small businesses generate, optimize, and publish content. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

Data Controller

Estatescope, MB Šimonių g. 23, Ustukių k., LT-39101 Pasvalio r., Lithuania Email: [email protected] Company code: 306220091

2. Information We Collect

2.1 Information You Provide

Account information: name, email address, password, company name.
Billing information: payment method details (processed by our payment provider — we do not store full card numbers) and billing address.
Profile information: brand preferences, style guides, audience details, and product or service information.
Website information: the URL of your site, the content you analyze, and credentials used for CMS integrations.
Communications: messages you send to support, feedback, and product surveys.

2.2 Information Collected Automatically

Usage data: features used, time spent in the product, actions taken.
Device information: IP address, browser type, operating system, device identifiers.
Log data: access times, pages viewed, errors encountered, and system activity.
Cookies and similar technologies (see Section 6).

2.3 Content and Files

Brand assets and images you upload.
Website content we analyze on your behalf.
Keywords and topics you specify.
Articles generated through Edward and the performance data associated with them.

3. How We Use Your Information

3.1 To Provide the Service

Generate AI-powered, customized content.
Conduct keyword research and SEO optimization.
Publish content to integrated platforms.
Create AI-generated images.
Provide customer support.

3.2 To Improve the Service

Analyze usage patterns to identify feature improvements.
Develop new features and functionality.
Conduct research and testing.

3.3 Business Operations

Process payments and prevent fraud.
Send service updates and operational notices.
Comply with legal obligations.
Enforce our Terms of Service.

Send promotional emails about new features and product updates.
You can opt out of marketing emails at any time using the unsubscribe link in any message.

Contract: processing necessary to fulfill our service agreement with you.
Legitimate interest: improving the service and running our business.
Consent: marketing communications and optional features.
Legal obligation: complying with applicable laws (for example, tax and accounting requirements).

We do not sell your personal data.

Information may be shared in the following circumstances:

4.1 Service Providers

Cloud infrastructure providers that host our application and store your data.
Payment processing: Stripe.
AI services: Anthropic and similar large-language-model providers used to generate content.
Analytics: services that help us analyze how the platform is used.
Customer support: help-desk and communication tools.

All providers are bound by confidentiality and data-protection obligations. Platform Data obtained from Meta (Facebook, Instagram, Threads) — tokens, account IDs, profile fields — is not sent to any of these service providers; it stays on Edward infrastructure and is used solely to post on your behalf (see Section 15).

4.2 Integration Partners

When you connect Edward to third-party platforms (e.g. WordPress, Webflow, Shopify, and Meta Platforms — Facebook, Instagram, Threads), the relevant content and metadata is shared with those platforms as directed by you for the purpose of publishing. When you connect a Meta account, we share only the article content, cover image, and caption you have authored or that Edward has generated for you — we do not pull, share, or repurpose unrelated personal data. See Section 15 for the full Meta-specific disclosures.

4.3 Legal Requirements

We may disclose information if required by law, to comply with legal processes, to protect rights, property, or safety, to prevent fraud, or to enforce our Terms of Service.

4.4 Business Transfers

If Estatescope, MB is involved in a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. We will notify you and provide choices where required by law.

5. International Data Transfers

We are based in Lithuania (EU). Your data may be processed in the EU and in other countries where our service providers operate. Where data is transferred outside the EU/EEA, we use appropriate safeguards, including:

Standard Contractual Clauses approved by the European Commission.
Adequacy decisions issued by the European Commission.
Other legally approved transfer mechanisms.

6. Cookies and Tracking

We use cookies for:

Essential cookies: required for the service to function (e.g. login, security).
Performance cookies: to understand how the service is used in aggregate.
Functional cookies: to remember your preferences.
Analytics cookies: to analyze usage patterns and improve the product.

You can control cookies through your browser settings. Disabling essential cookies may affect core functionality.

7. Data Retention

We retain personal data for as long as necessary to:

Provide the service while your account is active.
Comply with legal obligations (for example, tax records are retained for up to 7 years).
Resolve disputes and enforce our agreements.

When you close your account, we delete or anonymize personal data within 90 days, except where retention is legally required.

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right to Rectification

Update or correct inaccurate data through your account settings or by contacting us.

8.3 Right to Erasure

Request deletion of your data. We will comply unless legal retention obligations apply.

8.4 Right to Restrict Processing

Limit how we use your data in certain circumstances.

8.5 Right to Data Portability

Receive your data in a structured, commonly used, machine-readable format.

8.6 Right to Object

Object to processing based on legitimate interests, or to direct marketing.

Where processing is based on consent, withdraw it at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

8.8 Right to Lodge a Complaint

Lodge a complaint with your local data-protection authority. In Lithuania, this is the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija — vdai.lrv.lt).

To exercise any of these rights, email [email protected]. We will respond within 30 days.

9. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

Encryption of data in transit (HTTPS/TLS) and at rest.
Secure authentication and access controls.
Regular security reviews and updates.
Need-to-know access limitations.
Incident response procedures.

No method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we work to keep your data protected.

10. Children's Privacy

Edward is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it promptly.

11. AI and Content Generation

Content and brand information you provide may be used to personalize AI output for your account.
We do not share your proprietary information with other users.
Generated content should be reviewed by you before publication.
Third-party AI services we use (such as Anthropic) are subject to their own privacy and processing terms.
We do not use Platform Data obtained from Meta (Facebook, Instagram, Threads) — including profile fields, Page or account metadata, tokens, or any content retrieved through Meta APIs — to train AI or machine-learning models.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be communicated via:

A revised "Last updated" date on this page.
Email notification to your registered address for material changes.
A prominent notice on the website where appropriate.

Continued use of Edward after an update constitutes acceptance of the updated policy.

Revision history

May 29, 2026 — added Section 15 (Meta Platform Integration) covering Facebook, Instagram, and Threads; clarified non-use of Meta Platform Data in Sections 4 and 11.

13. Contact Us

Estatescope, MB — Data Protection Contact Šimonių g. 23, Ustukių k., LT-39101 Pasvalio r., Lithuania Email: [email protected] Company code: 306220091

14. EU Representative

Estatescope, MB is established in the EU (Lithuania); a separate EU representative is not required under Article 27 GDPR.

15. Meta Platform Integration (Facebook, Instagram, Threads)

This section consolidates disclosures specific to the Meta Platforms integration so they are easy to find for users and for Meta App Review. It supplements, and does not supersede, the rest of this Privacy Policy. Capitalized terms such as "Platform Data", "Process", and "User" are used as defined in the Meta Platform Terms.

15.1 What we collect from Meta

When you connect a Meta account to Edward, we receive the following Platform Data, scoped to the permissions you grant on the Meta consent screen:

public_profile — your Facebook user ID, name, and profile picture URL. Used to render the "logged in as" UI inside Edward so you can confirm which account you connected.
pages_show_list — the list of Facebook Pages you administer (Page ID and name). Used to let you choose which Page to publish to.
pages_manage_posts, pages_read_engagement — Page access tokens, the IDs of posts Edward publishes on your behalf, and basic engagement counts (likes, comments, shares) on those posts only. Used to publish and to report back to you on the performance of posts Edward made.
instagram_basic, instagram_content_publish — your Instagram Business or Creator account ID, username, profile picture URL, and the IDs of posts Edward publishes on your behalf. Used to publish article previews to your Instagram account.
threads_basic, threads_content_publish — your Threads user ID, username, and the IDs of posts Edward publishes on your behalf. Used to publish article previews to your Threads account. Threads is also governed by the Threads Supplemental Privacy Policy and Threads Terms of Use.

We do not request any permission beyond those listed above. If we add new permissions in the future, this section will be updated and you will be asked to re-consent on the Meta consent screen.

15.2 Purpose

We Process the Platform Data above for these and only these purposes:

Identify which Facebook Page, Instagram Business account, or Threads account to post to.
Render the "logged in as" UI inside Edward so you can confirm and manage the connected account.
Publish each article you generate in Edward — comprising the article link, cover image, and the caption Edward writes for you — to the connected account.
Show you basic engagement counts on the posts Edward published, so you can see how those posts performed.

These purposes match, and do not exceed, what we describe in our Meta App Review submission.

15.3 What we do NOT do

We do not read your news feed, friends list, followers list, direct messages, ads, audience insights, or any content posted by users other than you.
We do not sell, license, or purchase Platform Data.
We do not use Platform Data to train AI or machine-learning models.
We do not share Platform Data with third-party advertisers, ad networks, data brokers, analytics providers, or marketing services.
We do not send Platform Data to the third-party service providers listed in Section 4.1 — it stays on Edward infrastructure.

15.4 Retention

We retain Platform Data only as long as necessary for the legitimate business purpose of posting on your behalf, consistent with Section 3.d.i of the Meta Platform Terms.

Access tokens are stored encrypted at rest.
We delete Platform Data when: you disconnect the Meta integration, you close your Edward account, Meta requests deletion, or the data is no longer needed for the purposes in Section 15.2.
Deletion completes within 7 days of the trigger event, including from routine backups.

15.5 Deleting your Meta data

You can remove the Platform Data Edward holds about you in any of three ways:

In Edward (recommended). Sign in and go to Settings → Integrations → Meta → Disconnect. We revoke the access tokens at Meta and purge associated Platform Data (Page lists, account IDs, profile fields, cached engagement metrics) from our primary store and backups within 7 days. Posts Edward previously published to your account remain on your account — we never delete content you own on Meta.
By email. Write to [email protected] from the email address on your Edward account and ask us to delete your Meta data. We respond within 7 days and complete deletion within that window.
From Meta directly. Go to Facebook → Settings & Privacy → Settings → Apps and Websites, find Edward, and tap Remove. (For Instagram and Threads, use the equivalent "Apps and Websites" / "Connected Apps" screens.) Removing the app at Meta immediately revokes our access; we then delete remaining Platform Data within 7 days.

This URL — https://meetedward.com/privacy-policy#meta-deletion — is the Data Deletion Instructions URL registered with the Meta App Dashboard.

15.6 Compliance with Meta Platform Terms

Edward Processes Platform Data in accordance with the Meta Platform Terms and Meta Developer Policies. Nothing in this Privacy Policy is intended to supersede, modify, or be inconsistent with those terms; in the event of any conflict regarding Platform Data, the Meta Platform Terms control.

For questions specific to the Meta integration, contact [email protected].