SEO glossary

Every SEO term, in plain English

A quick definition when that's all you need, and a full guide when you want to go deeper. From classic SEO to the new world of AI search.

A

AI search

Google's AI-generated answer summaries at the top of results, citing the pages they pull from.

Links

A link from another website to yours. Search engines treat them as votes of confidence in your content.

Links

A normal link that passes ranking credit from one page to another. The default, and the kind that helps you rank.

Search basics

The information box Google shows for a known person, business, or place, pulling facts from across the web into one card.

Keywords

A word or phrase people type into search that you want your page to rank for.

Local SEO

Optimizing your business to show up when people nearby search for what you offer, like 'plumber near me'.

On-page SEO

The short summary shown under your title in search results. Not a ranking factor, but it wins or loses the click.

Technical SEO

A small instruction that tells search engines they may crawl a page but must not show it in results.

Search basics

The real goal behind a search, what the person actually wants. Matching it is the most important thing a page can do.

Technical SEO

A top-to-bottom health check of your site that finds what's holding it back in search, ranked by impact.