Playbooks
Simonas Petkevicius5 min read
AI Overviews: what actually changed for small-business SEO
Three concrete shifts in how Google ranks pages since AI Overviews launched — and what to do about each.
Simonas PetkeviciusAuthor
Simonas Petkevicius
Founder, Edward
I'm Simonas, founder of Edward. We built Edward because we'd watched too many small businesses pay $3k/mo for SEO retainers that produced four mediocre articles a quarter. The work isn't hard — it's the consistency. So we automated it.
I write here about what's actually working for the businesses using Edward right now: what's changing in AI search, how we pick topics that rank, and the patterns we see across hundreds of sites.
Experience
- Scaled multiple SEO assets to 100k+ monthly organic visitors
- Years agency-side before founding Edward — saw what scales and what just bills hours
- Built more organic backlinks than 99.9% of practitioners working in SEO today
- Tracking AI Overviews and SGE rollout since launch — daily in GSC, GA4, and ChatGPT Atlas data
Posts by Simonas
Behind the scenesSimonas Petkevicius5 min read
How Edward picks topics that actually rank
A look under the hood at how we score keyword opportunities — and the four filters that kill most 'good' ideas.
Simonas Petkevicius