Author

Simonas Petkevicius

Founder, Edward

I'm Simonas, founder of Edward. We built Edward because we'd watched too many small businesses pay $3k/mo for SEO retainers that produced four mediocre articles a quarter. The work isn't hard — it's the consistency. So we automated it. I write here about what's actually working for the businesses using Edward right now: what's changing in AI search, how we pick topics that rank, and the patterns we see across hundreds of sites.

Experience

Scaled multiple SEO assets to 100k+ monthly organic visitors
Years agency-side before founding Edward — saw what scales and what just bills hours
Built more organic backlinks than 99.9% of practitioners working in SEO today
Tracking AI Overviews and SGE rollout since launch — daily in GSC, GA4, and ChatGPT Atlas data

[email protected]LinkedIn X / Twitter

Posts by Simonas

Playbooks

SEO trends 2026: what's actually ranking now, and the hype to ignore

The five guides ranking for 'SEO trends 2026' mostly agree. So do the people in the trenches. Here's the real consensus, the data behind it, and what to do this year.

Simonas Petkevicius

Jun 22, 202610 min read

Hands typing on a laptop showing a clean web browser with an empty address bar

Playbooks

"Search Google or type a URL": what it means, and why that little bar decides who gets found

The grey text in your address bar isn't a bug, and it isn't a virus. It's the most valuable real estate in your customer's day. Here's what it means, how to fix it, and why your business should care.

Simonas Petkevicius

Jun 18, 202611 min read

Three concrete shifts in how Google ranks pages since AI Overviews launched

Playbooks

AI Overviews: what actually changed for small-business SEO

Three concrete shifts in how Google ranks pages since AI Overviews launched — and what to do about each.

Simonas Petkevicius

May 10, 20265 min read

How Edward scores keyword opportunities — the four filters that kill most ideas

Behind the scenes

How Edward picks topics that actually rank

A look under the hood at how we score keyword opportunities — and the four filters that kill most 'good' ideas.

Simonas Petkevicius

Apr 22, 20265 min read

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