Google Knowledge Panel

A Google Knowledge Panel is the information box that appears on the right of the results (or near the top on mobile) when you search for something Google recognizes: a business, a person, a place, a brand. It gathers facts from across the web into a single summary card, your logo, hours, address, social links, and a short description.

If you've ever searched a company name and seen a tidy box of details next to the results, that's a Knowledge Panel.

Where the information comes from

Panels are generated from Google's Knowledge Graph, a giant database of entities and the facts that connect them. Google assembles each panel automatically from sources it trusts:

• Your own website, especially Organization structured data
• Your Google Business Profile, if you have one
• Reference sites like Wikipedia and Wikidata
• Mentions and links from around the web

You don't write the panel directly. You feed Google clear, consistent signals and it builds the card.

How to influence yours

• Add Organization schema to your site so Google can read your name, logo, and profiles unambiguously.
• Keep your local presence and Google Business Profile accurate and complete.
• Earn authoritative backlinks and press mentions so Google is confident about who you are.
• If a panel already exists for your brand, you can claim it and suggest corrections.

Why it matters for a business

A Knowledge Panel is free, branded real estate at the moment someone is looking specifically for you, the navigational end of search intent. It builds instant trust and often answers a customer's question (hours, phone, location) without them leaving the results.

Getting there comes down to being a clear, well-referenced entity online. Edward builds the steady stream of on-brand content and signals that help Google understand and trust your business. Start with a free audit to see where you stand today.